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Fujifilm Instax Square Camera SQ10, Black

4.6 4.6 out of 5 stars 432 ratings

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About this item

  • Prints on new larger square Instax film (2.4” x 2.4”)
  • Hybrid design lets you preview and edit your image before you print
  • View your photos and change settings on the large 3” LCD screen
  • Select your photo and apply any of the 10 fun creative Filters
  • Save your images to the internal memory or micro SD card then share online
  • optical zoom: 3.00
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Fujifilm Instax Square Camera SQ10, Black
Fujifilm Instax Square Camera SQ10, Black
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PriceCurrently unavailable.$229.00$159.95$193.00-10% $89.95
List:$99.95
$119.95
Delivery
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Wednesday, Apr 3
Customer Ratings
Easy to use
4.5
4.6
4.6
4.5
4.4
4.4
Picture quality
4.3
4.4
4.4
4.3
4.0
3.6
Giftable
4.5
4.5
4.5
4.0
4.6
Value for money
4.4
4.4
4.1
3.5
Sold By
PlusDigUSA
The Tudak Store
Caddy Chest
Amazon.com
PlusDigUSA
model name
Instax Square SQ10 Instant Camera
Instax Mini
Instax Mini 40
Instax Mini 90 Classic Instant Camera (brown)
FBAFJMINI40
Instax Square SQ1
film format type
Instant
Instant
Instant
Instant
Instax Mini
Instant
film color type
Black
Colored
Colored
Brown
color
Colored
exposure control type
Automatic
Automatic
Automatic
Automatic
Automatic

What's in the box

  • Camera
  • Lithium Battery
  • USB Cable
  • Strap
  • Manual
  • USA Warranty
  • Product guides and documents

    Product Description

    Explore your creative side with the Fujifilm Instax square Sq10 hybrid instant camera. This new Instax instant camera lets you print square photos so your photo creations are even bigger than before. You can add creative filters to your images, brighten or darken your image and add vignettes before you print. Shoot double exposures or long (bulb) exposures and unleash your creative side with the Sq10 instant camera. Fujifilm Instax square Sq10. Creativity squared.


    From the manufacturer

    Shoot to thrill. Instant beautiful fun, at your command.


    Hybrid Instax Camera
    • Photos you've taken can be printed any time, as many times as you want - whatever works for you!
    • Save your photos to the internal memory or storage media so that you can view them whenever you want, then print your favorites.
    • Have fun with image effects (filters, vignettes, brightness adjustment) before or after printing.
    • Comes with a TFT color LCD monitor so you can edit and process images to create just the look you want.
    • You can also save other images to storage media (microSD card), edit and print from SQ10.
    • In addition to reprints, you can find images from the print history and print them again*1.
    • *1 The last 50 printed photos are saved to the print history and can be reprinted from there.

    Square Format

    Express your creativity in an instant, with stunning direct prints from the new hybrid instax Square SQ10. This camera lets you capture those 'once in a lifetime' memories and moments beautifully, in a stylish square format.

    And because it's a hybrid, you get the best of both worlds – the control and composition of a digital camera, with the enjoyment and tangible fun of a real photo print. What will you capture first?

    Actual film size: 86 x 72mm.

    Screen size: 62 x 62mm.

    Design Focused

    Iconic design combined with thin round, symmetrical shape for easy handling and precise control.

    Left and right double shutter buttons with AE/AF lock

    Center lens allows easy shooting from any angle for accurate recreation of the composition of your shot.

    Command dial buttons allows a linear series of operations

    Use the command dial to perform all operations from editing and processing to printing while looking at the monitor, so that your photos come out just the way you want them.

    Other handy features

    · Save up to 50 photos in the internal memory. Save even more photos by using a microSD card.

    · Equipped with date selection function.

    · A digital zoom of up to 2.4x can be applied to prints.

    · Rechargeable battery.

    · Tripod hole.

    Looking for specific info?

    Product information

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    Fujifilm Instax Square Camera SQ10, Black


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    Customer reviews

    4.6 out of 5 stars
    4.6 out of 5
    432 global ratings

    Customers say

    Customers like the retro look and vintage feel of the camera. They say it's easy to use and convenient. They appreciate the editing controls and auto-printing features. However, some customers have different opinions on value, color, and print quality.

    AI-generated from the text of customer reviews

    8 customers mention8 positive0 negative

    Customers like the appearance of the camera. They say that it has a retro look, and they love the vintage feel of the photos. They also appreciate the size and shape, saying it feels old school.

    "...shake the print thinking that It will develop better (Ha Ha), Love the Retro look. I think that Fuji came out with a winner here!!." Read more

    "...~ the size and shape. It feels old school and I love that...." Read more

    "...She has taken this camera around the world since and it still looks brand new." Read more

    "I love this camera! I love the vintage feel of the photos...." Read more

    6 customers mention6 positive0 negative

    Customers find the camera easy to use. They mention that it's super convenient, and the controls are easy to master.

    "...Overall, camera is easy to charge, take photos with, loading film is simple, and controls are easy after taking a short time to become familiar with..." Read more

    "...It worked great out of the box and was easy to use...." Read more

    "...ability to edit pics on the camera and choose what you print is super convenient." Read more

    "Very cute and easy to use! I’ve always wanted to be able to choose pictures to print and this is perfect! Nice quality films! :)" Read more

    6 customers mention6 positive0 negative

    Customers appreciate the editing controls on the camera. They say it has a lot of options, allowing them to brighten and adjust the photos. They also say the auto and manual shooting modes are game changers, and the exposure can be adjusted in 1/3 EV units.

    "...The auto and manual shooting modes are game changers, no more wasting film for the perfect shot...." Read more

    "...Exposure can be adjusted in 1/3 EV units (the opposite of what some lamebrained reviews stated, i.e. that there is no adjustment possible)...." Read more

    "...So I'm dropping it to a 4. Thankfully, there are editing controls and I can brighten the photos before printing them, but this is a guessing game..." Read more

    "...This by far produced the best quality photo and has a lot of editing options similar to taking a photo on your phone or a digital camera...." Read more

    4 customers mention4 positive0 negative

    Customers like the auto-printing feature of the camera. They mention that it has the ability to print unedited jpeg files taken with another camera. Customers also appreciate the option to not auto- print every single photo, as well as the ability save and print digital images. They also mention that they can choose which photos to print, preview the shot, and edit in camera.

    "...You can save and print the digital images, and you can load digital files taken with other cameras onto the SQ10 and print them out onto instant..." Read more

    "...The fact that you can choose which photos to print, preview the shot, edit in camera before shooting or printing, are all advantages not found in..." Read more

    "...display, SD card memory to save and print pics later, the option to not auto-print every single photo but decide what Polaroids you want to print...." Read more

    "...Can do double exposures and collages. Can edit in camera then print." Read more

    20 customers mention11 positive9 negative

    Customers are mixed about the value of the camera. Some mention that it saves them money on film, while others say that the price of the film is not worth the price.

    "...The auto and manual shooting modes are game changers, no more wasting film for the perfect shot...." Read more

    "...The only downside is that film is expensive, but since the camera doesn't automatically print every shot, you save some that way...." Read more

    "...is that one can preview the picture before printing them, so no more waste of films...." Read more

    "...No wasted film!" Read more

    13 customers mention8 positive5 negative

    Customers are mixed about the color of the camera. Some find the colors very realistic and film like, making really cute photos to display. However, others say that the photos print out darker than they appear on the screen, are overexposed, and appear washed out.

    "...Color prints are wonderful, with vibrant colors, and you can use the "Highline" setting to make a more vintage-looking print, but I'm not..." Read more

    "...Printed images are ALWAYS overexposed in relation to the image preview, and I don't mean the brightness difference between an LCD screen and a..." Read more

    "...The quality of the prints are absolutely amazing, the colors are super rich (when in medium to bright light)...." Read more

    "...The colors are faithful, the flash can be turned off or adjusted for various settings, the 'filters' provide slight variations instead of gross..." Read more

    5 customers mention2 positive3 negative

    Customers are mixed about the print quality of the camera film. Some mention that it prints out almost identical to those of older cameras, and that they can reprint pictures over and over. Others say that they've only gotten one image to print correctly, and can't print their existing photos from their phone.

    "...downside is that film is expensive, but since the camera doesn't automatically print every shot, you save some that way...." Read more

    "...They also print out almost identical to those of older cameras in the fact that they're wider as compared to other cameras that have skinnier prints..." Read more

    "...I can't print my existing photos from my phone" Read more

    "It works as expected. I love that I can reprint pics over and over. Then everyone in the shot gets one to keep." Read more

    If you love instant film you will seriously enjoy using this camera.
    5 Stars
    If you love instant film you will seriously enjoy using this camera.
    It's by no means without issues, but this camera is just so much fun to use that I had to give it 5 stars. I took it on an Alaska cruise recently (along with a Sony RX10III) and thoroughly enjoyed taking it everywhere. The two pics are digital files; the analog prints look really good -:)It's not an analog camera with a large, slow lens, like the SX-70, Spectra & SLR680 cameras that I own and have used over the past 10+ years. It's a digital camera (small sensor and lens) with a built-in printer. The images have a small digital sensor look: which also means they are sharp and you can see reasonably fine detail which I've never seen with my other instant cameras. Color prints are wonderful, with vibrant colors, and you can use the "Highline" setting to make a more vintage-looking print, but I'm not impressed with the monochrome or sepia settings. The biggest advantage, or course, is to just take pictures and figure out which ones to print later. Or make a few as you go, and simply delete all those out-of-focus or bad pictures that you would have to waste film on with a purely analog camera (which I expect will arrive, and will have a lens similar to those on current Instax Mini cameras). You can save and print the digital images, and you can load digital files taken with other cameras onto the SQ10 and print them out onto instant film. The digital files are small, and as you might expect look like they were taken with a point & shoot digital camera, but are good enough for 4x6 and 8x8 prints. I've loaded files from my iPhone and a bunch of different digital cameras onto the SQ10 using a MicroSD card. They will all print, and while they will have a different look they aren't better, which attests to how well Fujifilm have matched the camera part of the SQ10 to the printer portion. However, it works a lot better with Fuji cameras, because the file format for the SQ10 is the same as for other Fuji digital cameras. For other cameras you have to change the file name, which is OK, but it had an issue whereby it would only "see" three files at a time, no matter how many I placed onto the MicroSD card. If you own a Fuji digital camera then you are in better shape. I placed a MicroSD card (in an adapter) into my X100T and shot a bunch of pictures, then simply placed the MicroSD card into the SQ10. This time it recognized all the photos taken, and I still had the original 16GB files of the X100T to play with.One feature of the SQ10 that I think should be highlighted is the ability to zoom an image when you want to print, because there is no loss of quality in the Instax print. This is significant, because it means that in effect you have a 28-60 equivalent lens, not just a wide angle one. I've found this feature very useful, because of the small size of the prints, when it comes to pictures of friends & family and being able to optimize the framing during the printing stage.On the flip-side, the built-in flash is just like all such flashes, and gives a harsh look which I don't personally like.Also, while the camera focuses accurately, it's not super-fast, which makes the SQ10 great for static subjects but poor for action shots. Just use another camera and transfer the file to the SQ10 in that situation.This is a great camera if your primary aim is to make Instant/Instax prints. The colors are fantastic, the images are sharp, you can zoom and change the color balance, and you don't have to print crappy pictures or people with their eyes closed. For me this is so much better than a purely analog camera where you will have to print every time you trip the shutter. Yes, with an analog camera each instant print will be unique, but you can use the SQ10 like that too if you deleted each file after making just one print. If your primary aim is end up with large and/or RAW digital files use something else. If your main aim is to post onto Instagram and the like, use a mobile phone. Or you can use your phone to take a picture of an Instax print and post that, it actually works just fine!Hope this review will be helpful.
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    Top reviews from the United States

    Reviewed in the United States on July 8, 2017
    Customer image
    5.0 out of 5 stars If you love instant film you will seriously enjoy using this camera.
    Reviewed in the United States on July 8, 2017
    It's by no means without issues, but this camera is just so much fun to use that I had to give it 5 stars. I took it on an Alaska cruise recently (along with a Sony RX10III) and thoroughly enjoyed taking it everywhere. The two pics are digital files; the analog prints look really good -:)

    It's not an analog camera with a large, slow lens, like the SX-70, Spectra & SLR680 cameras that I own and have used over the past 10+ years. It's a digital camera (small sensor and lens) with a built-in printer. The images have a small digital sensor look: which also means they are sharp and you can see reasonably fine detail which I've never seen with my other instant cameras. Color prints are wonderful, with vibrant colors, and you can use the "Highline" setting to make a more vintage-looking print, but I'm not impressed with the monochrome or sepia settings. The biggest advantage, or course, is to just take pictures and figure out which ones to print later. Or make a few as you go, and simply delete all those out-of-focus or bad pictures that you would have to waste film on with a purely analog camera (which I expect will arrive, and will have a lens similar to those on current Instax Mini cameras). You can save and print the digital images, and you can load digital files taken with other cameras onto the SQ10 and print them out onto instant film. The digital files are small, and as you might expect look like they were taken with a point & shoot digital camera, but are good enough for 4x6 and 8x8 prints. I've loaded files from my iPhone and a bunch of different digital cameras onto the SQ10 using a MicroSD card. They will all print, and while they will have a different look they aren't better, which attests to how well Fujifilm have matched the camera part of the SQ10 to the printer portion. However, it works a lot better with Fuji cameras, because the file format for the SQ10 is the same as for other Fuji digital cameras. For other cameras you have to change the file name, which is OK, but it had an issue whereby it would only "see" three files at a time, no matter how many I placed onto the MicroSD card. If you own a Fuji digital camera then you are in better shape. I placed a MicroSD card (in an adapter) into my X100T and shot a bunch of pictures, then simply placed the MicroSD card into the SQ10. This time it recognized all the photos taken, and I still had the original 16GB files of the X100T to play with.

    One feature of the SQ10 that I think should be highlighted is the ability to zoom an image when you want to print, because there is no loss of quality in the Instax print. This is significant, because it means that in effect you have a 28-60 equivalent lens, not just a wide angle one. I've found this feature very useful, because of the small size of the prints, when it comes to pictures of friends & family and being able to optimize the framing during the printing stage.

    On the flip-side, the built-in flash is just like all such flashes, and gives a harsh look which I don't personally like.
    Also, while the camera focuses accurately, it's not super-fast, which makes the SQ10 great for static subjects but poor for action shots. Just use another camera and transfer the file to the SQ10 in that situation.

    This is a great camera if your primary aim is to make Instant/Instax prints. The colors are fantastic, the images are sharp, you can zoom and change the color balance, and you don't have to print crappy pictures or people with their eyes closed. For me this is so much better than a purely analog camera where you will have to print every time you trip the shutter. Yes, with an analog camera each instant print will be unique, but you can use the SQ10 like that too if you deleted each file after making just one print. If your primary aim is end up with large and/or RAW digital files use something else. If your main aim is to post onto Instagram and the like, use a mobile phone. Or you can use your phone to take a picture of an Instax print and post that, it actually works just fine!

    Hope this review will be helpful.
    Images in this review
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    46 people found this helpful
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    Reviewed in the United States on April 29, 2021
    Customer image
    5.0 out of 5 stars perfect for capturing moments without wasting film
    Reviewed in the United States on April 29, 2021
    I wanted to wait to review the camera to make sure it held up well with time, and I can say without a doubt it has been perfect! Fujifilm Instax really set the bar with the Sq10 camera. The auto and manual shooting modes are game changers, no more wasting film for the perfect shot. The quality of the prints are absolutely amazing, the colors are super rich (when in medium to bright light). And I’m not the kind of person to add filters, but the filters I have used on the camera to experiment, have given them a really nice (cost friendly) replica of traditional Polaroid colors. It is not exact to Polaroid film since this film is significantly smaller, but considering the price difference in film, this instax square camera is great buy! Cannot wait to take this out on vacation. Only downside is that the camera is a bit on the heavy side, so definitely look into buying a case or bag.
    Images in this review
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    Reviewed in the United States on August 4, 2019
    One person found this helpful
    Report
    Reviewed in the United States on July 29, 2021

    Top reviews from other countries

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    Mr. Paul Clark
    3.0 out of 5 stars Great camera but flawed
    Reviewed in the United Kingdom on May 18, 2022
    Dominique Lebleux
    5.0 out of 5 stars Très complet et économique
    Reviewed in France on October 13, 2021
    Customer image
    Dominique Lebleux
    5.0 out of 5 stars Très complet et économique
    Reviewed in France on October 13, 2021
    Cet appareil est génial car de très bonne qualité et économique. On peut garder les photos en mémoire, les retoucher car aux nombreux dispositifs (styles, lumière..) et n'imprimer que celles qui nous plaisent. Ce qui le rend très économique, lorsque l'on sait que la feuille de papier revient à 1 euro (le double chez polaroid).
    Attention, il vaut mieux prévoir un protège écran et un étui pour bien le protéger;
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    Cliente Amazon
    5.0 out of 5 stars Buena cámara
    Reviewed in Spain on March 28, 2021
    Carlos Alberto Torres Hernández
    5.0 out of 5 stars Muy recomendable
    Reviewed in Mexico on January 24, 2019
    Ana
    5.0 out of 5 stars Buena
    Reviewed in Mexico on November 6, 2017
    One person found this helpful
    Report